The property on which the mural is located has been owned by Goldman Properties since 1984. Tony Goldman started the Bowery Mural with Jeffery Deitch and the Deitch Projects. The mural is located on the corner of Houston Street and Bowery in New York City.
In the summer of 2008 they kicked of a mural series with a recreation of Keith Haring’s famous 1982 Bowery mural. Followed by the Brazilian twin-brother duo Os Gemeos and then in 2009 street artist Shepard Fairey. Tony Goldman’s goal is to use this wall to present the top contemporary artists from around the world with an emphasis on artists who work on the streets. Seasonal murals appear on the wallcurated and organized in collaboration with The Hole NYC. The Hole NYC is a new gallery in Soho run by former Deitch Projects directors Kathy Grayson and Meghan Coleman.
In September 2010 artist Barry McGee created a mural in celebration of tagging and its role in the rich history of New York City.
In November 2010 for the fourth project Tony has presented on this historic wall: a recreation of Keith Haring’s famous 1982 Bowery mural by Kenny Scharf